lucktastic $1m giveaway

The Rich Finger.

Jump Ramp Games came to us to create a campaign for Lucktastic, their scratch card app game. The objective of the campaign is to increase awareness, create trust around their instant cash prizes, and present their $1M giveaway.

With that in mind, we created a campaign revolving around a hilarious character, Mr. Rich Finger, who will explain to our audience how Lucktastic can make them rich in the scratch of a finger.

role: creative director